Mc Donalds

for this exercise we have been tasked with selecting a brand and finding out how it is advertised, how they use the web for themselves. I have chosen Mc Donalds, the countries largest fast food franchise, I found that they use the largest website on the web, websites such as you tube, face book and wiki. they place adverts in small almost unnoticeable places, these are their subconscious adds, they also add large adverts on you tube that are interactive, if you click on them they will redirect you to either a video advert or even a website for Mc Donalds itself. They also use social sites to advertise, not only do they post adverts and deals onto the social site, but they also use profiles, they add friends and act as a person/company. The reason for this is that they can monitor how many people like their pages pictures and comments. they can also advertise deals, this means that customers that they are targeting will see the deals and investigate.

 Mc Donalds have also always been good at creating viral advertising, this a video usually that spreads rapidly throughout a nation or country.